The Keykit Business plan is the thesis project to our Business of Product Design class in our first semester of junior year at RISD. The parameters to the project were to team up with a partner, find a market opportunity, and produce a line of products with a business plan, financial summaries, and market analysis in a total of six weeks.
Our Mission statement:
"We are creating a lighting solution for amateur photographers and extending them to an encouraging resource for their photography interest."
We optimized our business model and designed our product line to meet the needs of the amateur market. We designed the product line to accommodate sustainable practices and produced a five year financial projection to analyze the Investment and rewards of our efforts with this product line.